Pickleball India’s premiere governing organization, All India Pickleball Association (AIPA) has inked a huge partnership agreement with Skechers that names the global lifestyle and performance brand as Official Kit Sponsor.
Under the terms of the five-year agreement, Skechers will sponsor Team India kits with a range of performance-oriented apparel and footwear specifically crafted for the dynamic demands of Pickleball. The collaboration aims to enhance the playing experience for athletes across India and beyond. It will also blend AIPA’s deep understanding of the sport with Skechers’ experience developing innovative Pickleball products worldwide.
The collaboration with AIPA represents a strategic expansion of Skechers’ presence in the Indian sports market. Consequently, it will further solidify its position as a premier destination for athletes seeking superior quality and performance.
Arvind Prabhoo, President of All India Pickleball Association, said, “We are thrilled to embark on this transformative journey with Skechers. As Pickleball continues to gain momentum as one of the fastest-growing sports in India, this partnership underscores our shared dedication to advancing the game and empowering players of all levels.”
Skechers has dominated the sport by sponsoring every major tour and organization in North America including USA Pickleball, Major League Pickleball, the Association of Pickleball Players (APP) Tour, the Carvana Professional Pickleball Association (PPA) Tour, and the Pickleball Canada National Championship. Last year it also added Pickleball England’s English Open and English Nationals to its global sponsorship roster.
Rahul Vira, CEO of Skechers India, said, “Pickleball is one of the fastest-growing sports around the world and players everywhere love the comfort and performance of Skechers Pickleball footwear. As Official Kit Sponsor of All India Pickleball Association, we look forward to helping expand the reach of this fun and popular sport to more athletes across India with our innovative Viper Court collection.”
The partnership between AIPA and Skechers is poised to drive significant growth and innovation within the Pickleball community. It will offer players access to innovative footwear and apparel designed to optimize performance and comfort on the court. As the sport continues to gain popularity across India, this collaboration represents a landmark moment in the evolution of Pickleball, ushering in a new era of innovation and excitement for players and fans alike.
