Home FLASHES Alfa Hockey launches VK16-Pink Edition honouring Vandana Katariya

Alfa Hockey launches VK16-Pink Edition honouring Vandana Katariya

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In a landmark moment for Indian and global hockey, Alfa Hockey unveiled the VK16-Pink Edition, a special-edition hockey stick named after one of India’s most iconic players, Vandana Katariya.

Alfa Hockey, a homegrown brand known for its commitment to innovation and athlete-first products, launched the VK16-Pink Edition as a tribute to Vandana Katariya’s exceptional legacy. It was more than a product release but a celebration of resilience, leadership, and excellence.
 
The VK16-Pink Edition marks a first in field hockey. Never before has a player, anywhere in the world, had a stick named in his/her honour.
 
The VK16-Pink Edition stick will be available for purchase and play by fans and aspiring players alike, allowing everyone to wield a piece of legacy on the field.  It is not just a collector’s item but a fully functional, high-performance stick crafted for serious play.
 
Mr Jitin Mahajan, Managing Director of Alfa Hockey, shared his thoughts on the occasion: “Vandana Katariya is not just a player; she’s a movement. Her story is one of determination, grace, and grit. With the VK16 – Pink Edition, we’re proud to honour a legend who continues to shape the future of Indian hockey.
 
Vandana Katariya etched her name in history books during the Tokyo 2021 Olympics, becoming the first Indian woman to score a hat-trick in Olympic hockey. In doing so, Vandana not only lifted the spirits of a nation but also inspired an entire generation of athletes to believe in the power of perseverance and passion.
 
Speaking at the launch, Katariya said, “I’ve always believed in playing with heart and purpose, and this gesture from Alfa is deeply emotional. I would like to extend my thanks to the whole Alfa team. I hope the VK16 – Pink Edition inspires every young girl picking up a hockey stick to dream big.”
 
This historic launch marks the beginning of Alfa’s initiative to honour athletes who redefine sporting excellence and leave an indelible mark on their discipline.
 
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Poulomi Kundu
PoulomiKundu started her career in 2000 as a freelance journalist in Hindustan Times. Soon after she was selected an intern in Zee News, Kolkata. After her post- graduation in English, Poulomi joined the leading television production house of eastern India, Rainbow Productions. She was a journalist in Khas Khobor, a Bengali news magazine programme in Doordarshan and also headed the post production department of another programme, Khas Kolkata. In 2004, Poulomi moved to Delhi as a creative writer in an advertising agency, Brand Stewards Pvt. Ltd. In 2005, she again shifted her base for a better opportunity and that in Mumbai. There she got the job in Raa Media Pvt Ltd. as an associate director of two programmes for Doordarshan-Yuva and Paisa Vasool. In the meantime, she also wrote features in DNA as a freelancer. Poulomi directs promotional videos, develops scripts for films for Corporate and NGOs. But an ardent sports lover, Poulomi always had an urge to contribute somewhere in the field of sports. Her love for sports started from an early age when she played gully cricket and football for local teams. Academics and professional hazards sometimes took her away from her passion, but it never died in her. She always nurtured the never-ending dream. So she materialized her dream in the form of ‘SPORTSAVOUR’. It is an online sports portal that serves sports with the tagline ‘For the indigenous, unconventional, unknown’.

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